Department of Marketing

Mission Statement

The Department of Marketing is dedicated to creating knowledge through cutting-edge research that enhances the understanding of marketing and consumer behavior and provides benefits to consumers, business, and public policy, and to sharing knowledge by providing students with the highest quality marketing education through a nurturing environment of hands-on learning.

The Department of Marketing offers a Bachelor of Business Administration (B.B.A.) degree in Marketing. Within the marketing degree, a track in Sport, Event and Tourism Management may also be pursued.

The marketing degree provides students with the theory and methods used by businesses to develop strategies for designing, pricing, distributing, and promoting the firm’s offerings. Courses present practical treatment of such topics as marketing strategy, customer demand analysis, market segmentation, promotion management, consumer behavior and decision making, and international marketing. Graduates can choose from a wide range of careers including marketing management, advertising, personal selling, retailing, international marketing, and marketing research.

The Sport, Event and Tourism Management track provides the opportunity for a comprehensive business education that can allow students to enter into careers in sport management and marketing, event management, travel and tourism, and destination marketing.

Bachelor of Business Administration Degree in Marketing

The minimum number of semester credit hours required for Bachelor of Business Administration (B.B.A.) degree in Marketing is 120, at least 39 of which must be at the upper-division level.

All candidates seeking this degree must fulfill the Core Curriculum requirements, the Common Body of Knowledge (CBK) requirements, and the degree requirements, which are listed below.

Core Curriculum Requirements (42 semester credit hours)

Students seeking the B.B.A. degree in Marketing must fulfill University Core Curriculum requirements in the same manner as other students.

MAT 1053 and MAT 1133 should be used to satisfy the core requirement in Mathematics (020) and the core requirement in the Component Area Option (090). ECO 2023 should be used to satisfy the core requirement in Social and Behavioral Sciences (080).  

MAT 1053, MAT 1133, and ECO 2023 may be used to satisfy both Core Curriculum requirements and Common Body of Knowledge (CBK) requirements.

All degrees in the Carlos Alvarez College of Business require 120 hours. If students elect to take a course that satisfies both a Core and ACOB requirement, students may need to take an additional course to meet the 120 hours.

For a complete listing of courses that satisfy the Core Curriculum requirements, see Core Curriculum Component Area Requirements.

Core Curriculum Component Area Requirements

First Year Experience Requirement (3 semester credit hours)

All students must complete one of the following courses, for a total of 3 semester credit hours:

AIS 1203Academic Introduction and Strategies (core component area 090)3
AIS 1213AIS: Architecture, Construction, and Planning (core component area 090)3
AIS 1223AIS: Arts and Humanities (core component area 090)3
AIS 1233AIS: Business (core component area 090)3
AIS 1243AIS: Engineering, Mathematics, and Sciences (core component area 090)3
AIS 1253AIS: Interdisciplinary Education (core component area 090)3
AIS 1263AIS: Life and Health Sciences (core component area 090)3
AIS 1273AIS: Social Sciences and Public Policy (core component area 090)3

Communication (6 semester credit hours)

Students must complete the following courses, for a total of 6 semester credit hours:

WRC 1013Freshman Composition I (TCCN: ENGL 1301)3
WRC 1023Freshman Composition II (TCCN: ENGL 1302)3

Mathematics (3 semester credit hours)

Students must complete one of the following courses, for a total of 3 semester credit hours:

CS 1173Data Analysis and Visualization3
MAT 1023College Algebra with Applications (TCCN: MATH 1314)3
MAT 1043Quantitative Reasoning (TCCN: MATH 1332)3
MAT 1053Mathematics for Business (TCCN: MATH 1324)3
MAT 1073Algebra for Scientists and Engineers (TCCN: MATH 1314)3
MAT 1093Precalculus (TCCN: MATH 2312)3
MAT 1133Calculus for Business (TCCN: MATH 1325)3
MAT 1193Calculus for the Biosciences (TCCN: MATH 2313)3
MAT 1213Calculus I (TCCN: MATH 2313)3
STA 1053Basic Statistics (TCCN: MATH 1342)3

Life and Physical Sciences (6 semester credit hours)

Students must complete two of the following courses for a total of 6 semester credit hours:

ANT 2033Introduction to Biological Anthropology (TCCN: ANTH 2301)3
AST 1013Introduction to Astronomy (TCCN: ASTR 1303)3
AST 1033Exploration of the Solar System (TCCN: ASTR 1304)3
BIO 1203Biosciences I for Science Majors (TCCN: BIOL 1306)3
BIO 1223Biosciences II for Science Majors (TCCN: BIOL 1307)3
BIO 1233Contemporary Biology I (TCCN: BIOL 1308)3
BIO 1243Contemporary Biology II (TCCN: BIOL 1309)3
CHE 1083Introduction to the Molecular Structure of Matter3
CHE 1093Introduction to Molecular Transformations3
ES 1113Environmental Botany (TCCN: BIOL 1311)3
ES 1123Environmental Zoology (TCCN: BIOL 1313)3
ES 1213Environmental Geology (TCCN: GEOL 1305)3
ES 2013Introduction to Environmental Science I (TCCN: ENVR 1301)3
ES 2023Introduction to Environmental Science II (TCCN: ENVR 1302)3
GEO 1013The Third Planet (TCCN: GEOL 1301)3
GEO 1033Geology of North American National Parks (TCCN: GEOL 1302)3
GEO 1123Life Through Time (TCCN: GEOL 1304)3
GES 2613Intro to Physical Geography (TCCN: GEOG 1301)3
NDT 2043Introduction to Nutritional Sciences3
PHY 1943Physics for Scientists and Engineers I (TCCN: PHYS 2325)3
PHY 1963Physics for Scientists and Engineers II (TCCN: PHYS 2326)3

Language, Philosophy and Culture (3 semester credit hours)

Students must complete one of the following courses, for a total of 3 semester credit hours:

AAS 2013Introduction to African American Studies3
AAS 2113African American Culture, Leadership and Social Issues3
ANT 2063Language, Thought, and Culture3
ARC 1113Introduction to the Built Environment (TCCN: ARCH 1311)3
ARC 2423Global History of Architecture and Urbanism: Renaissance to 19th Century (TCCN: ARCH 1302)3
CHN 1014Elementary Chinese I (TCCN: CHIN 1411)4
CLA 2013Introduction to Ancient Greece3
CLA 2023Introduction to Ancient Rome3
CLA 2323Classical Mythology3
COM 2313Introduction to Media Studies3
CSH 1103Literary Masterpieces of Western Culture I (TCCN: ENGL 2332)3
CSH 1113Literary Masterpieces of Western Culture II (TCCN: ENGL 2333)3
CSH 1213Topics in World Cultures (TCCN: HUMA 2323)3
CSH 2113The Foreign Film3
ENG 2013Introduction to Literature (TCCN: ENGL 2341)3
ENG 2023Literature and Film3
ENG 2213Literary Criticism and Analysis3
ENG 2383Multiethnic Literatures of the United States3
ENG 2423Literature of Texas and the Southwest3
ENG 2443Persuasion and Rhetoric3
FRN 1014Elementary French I (TCCN: FREN 1411)4
FRN 2333French Literature in English Translation3
GER 1014Elementary German I (TCCN: GERM 1411)4
GER 2333German Literature in English Translation3
GES 1023World Regions and Global Change (TCCN: GEOG 1303)3
GLA 1013US in Global Context3
GRK 1114Introductory Classical Greek I4
HIS 2123Introduction to World Civilization to the Fifteenth Century (TCCN: HIST 2321)3
HIS 2133Introduction to World Civilization since the Fifteenth Century (TCCN: HIST 2322)3
HIS 2533Introduction to Latin American Civilization3
HIS 2543Introduction to Islamic Civilization3
HIS 2553Introduction to East Asian Civilization3
HIS 2573Introduction to African Civilization3
HIS 2583Introduction to South Asian Civilization3
HUM 2093World Religions (TCCN: PHIL 1304)3
ITL 1014Elementary Italian I (TCCN: ITAL 1411)4
ITL 2333Italian Literature in English Translation3
JPN 1014Elementary Japanese I (TCCN: JAPN 1411)4
LAT 1114Introductory Latin I (TCCN: LATI 1411)4
MAS 2013Introduction to Chicana/x/o Studies (TCCN: HUMA 1305)3
PHI 1043Critical Thinking (TCCN: PHIL 2303)3
PHI 2013Basic Philosophical Problems (TCCN: PHIL 1301)3
PHI 2023Introduction to Ancient Philosophy (TCCN: PHIL 2316)3
PHI 2033Introduction to Early Modern Philosophy3
PHI 2093Philosophy of The Americas3
PHI 2123Contemporary Moral Issues3
RUS 1014Elementary Russian I (TCCN: RUSS 1411)4
RUS 2333Russian Literature in English Translation3
SPN 1014Elementary Spanish I (TCCN: SPAN 1411)4
SPN 2333Hispanic Literature in English Translation3
WGSS 2013Introduction to Women’s Studies3
WGSS 2023Introduction to LGBTQ Studies3

Creative Arts (3 semester credit hours)

Students must complete one of the following courses, for a total of 3 semester credit hours:

AHC 1113Art History: Prehistory-1350 (TCCN: ARTS 1303)3
AHC 1123Art History: 1350-Present (TCCN: ARTS 1304)3
ARC 1513Great Buildings and Cities of the World3
ARC 2413Global History of Architecture and Urbanism: Prehistory to Medieval (TCCN: ARCH 1301)3
ART 1103Introduction to Visual Arts (TCCN: ARTS 1301)3
ART 1113Image Culture3
BBL 2023Latino Cultural Expressions (TCCN: HUMA 1311)3
CLA 2033Introduction to Classical Literature3
DAN 2003Introduction to Dance (TCCN: DANC 2303)3
HUM 2023Introduction to the Humanities I (TCCN: HUMA 1301)3
HUM 2033Introduction to the Humanities II (TCCN: HUMA 1302)3
HUM 2053History of Film (TCCN: HUMA 1315)3
MAS 2023Latina/x/o Cultural Expressions (TCCN: HUMA 1311)3
MUS 2243World Music in Society3
MUS 2633American Roots Music (TCCN: MUSI 1310)3
MUS 2653Music in Culture3
MUS 2663History and Styles of Jazz (TCCN: MUSI 1310)3
MUS 2673History and Styles of Popular Music (TCCN: MUSI 1310)3
MUS 2683History and Styles of Western Art Music (TCCN: MUSI 1306)3
MUS 2713History of Recorded Music3
MUS 2733History of the American Musical Theater3
MUS 2743Music and Film3
PHI 2073Philosophy of Art3

American History (6 semester credit hours)

Students must complete two of the following courses, for a total of 6 semester credit hours:

HIS 1043United States History: Pre-Columbus to Civil War Era (TCCN: HIST 1301)3
HIS 1053United States History: Civil War Era to Present (TCCN: HIST 1302)3
HIS 2053Texas History (TCCN: HIST 2301)3

Government-Political Science (6 semester credit hours)

Students must complete two of the following courses, for a total of 6 semester credit hours:

POL 1013Introduction to American Politics (TCCN: GOVT 2305)3
and one of the following two courses:
POL 1133Texas Politics and Society (TCCN: GOVT 2306)3
POL 1213Civil Rights in Texas and America (TCCN: GOVT 2306)3

Social and Behavioral Sciences (3 semester credit hours)

Students must complete one of the following courses, for a total of 3 semester credit hours:

AMS 2043Approaches to American Culture3
ANT 1013Introduction to Anthropology (TCCN: ANTH 2346)3
ANT 2043Introduction to Archaeology (TCCN: ANTH 2302)3
ANT 2053Introduction to Cultural Anthropology (TCCN: ANTH 2351)3
BBL 2003Language, Culture, and Society (TCCN: ANTH 2351)3
BBL 2243Bilingual Families, Communities, and Schools: National and Transnational Experiences (TCCN: ANTH 2351)3
CRJ 1113The American Criminal Justice System (TCCN: CRIJ 1301)3
ECO 2003Economic Principles and Issues (TCCN: ECON 1301)3
ECO 2023Introductory Microeconomics (TCCN: ECON 2302)3
EGR 1343The Impact of Modern Technologies on Society3
ES 1003Survey Topics in Environmental Studies3
GES 1013Fundamentals of Geography3
GES 2623Human Geography: People, Place, Culture (TCCN: GEOG 1302)3
HTH 2413Introduction to Community and Public Health3
HTH 2513Personal Health (TCCN: PHED 1304)3
IDS 2113Society and Social Issues3
KIN 2123Exercise as Medicine (TCCN: KINE 1338)3
NDRB 1033Drugs and Society (TCCN: PHED 1346)3
PSY 1013Introduction to Psychology (TCCN: PSYC 2301)3
REGS 2003Intersectional Approaches to Social Justice3
SOC 1013Introduction to Sociology (TCCN: SOCI 1301)3
SOC 2013Social Problems (TCCN: SOCI 1306)3
SOC 2023Social Context of Drug Use (TCCN: SOCI 2340)3
SWK 1013Introduction to Social Work3

Component Area Option (CAO) (3 semester credit hours)

Students must complete either one of the following courses or any additional Core Curriculum course not previously used to satisfy a core component area requirement, for a total of 3 semester credit hours:

COM 2113Public Speaking (core component area 091, TCCN: SPCH 1315)3
EGR 1403Technical Communication (core component area 091)3
ENG 2413Technical Writing (core component area 091, TCCN: ENGL 2311)3
PAD 1113Public Administration and Policy in American Society (core component area 097)3
PHI 2043Introductory Logic (core component area 092, TCCN: PHIL 2303)3
Core Curriculum Component Area Requirements
First Year Experience Requirement 3
Communication 6
Mathematics 3
Life and Physical Sciences 6
Language, Philosophy and Culture 3
Creative Arts 3
American History 6
Government-Political Science 6
Social and Behavioral Sciences 3
Component Area Option 3
Total Credit Hours 42

Common Body of Knowledge (CBK)

All students seeking a B.B.A. degree in the Carlos Alvarez College of Business must complete the following Common Body of Knowledge (CBK) courses in addition to the Core Curriculum.

ACC 2013Principles of Accounting I3
ACC 2033Principles of Accounting II3
ECO 2013Introductory Macroeconomics3
ECO 2023Introductory Microeconomics (satisfies Social and Behavioral Sciences Core Curriculum requirement)3
FIN 3013Principles of Business Finance3
GBA 2013Legal, Social and Ethical Issues in Business3
IS 1403Business Information Systems Fluency3
or IS 1413 Excel for Business Information Systems
IS 3003Principles of Information Systems for Management3
MAT 1053Mathematics for Business (satisfies Mathematics Core Curriculum requirement; this course is not required for Actuarial Science majors) 13
MAT 1133Calculus for Business (satisfies Mathematics or Component Area Option Core Curriculum requirement; Actuarial Science majors must take MAT 1213 in lieu of MAT 1133)3
MGT 3003Business Communication and Professional Development3
MGT 3013Introduction to Organization Theory, Behavior, and Management3
MGT 4893Management Strategy (taken in semester of graduation)3
MKT 3013Principles of Marketing3
MS 1023Business Statistics with Computer Applications I (Actuarial Science majors must take STA 3003 in lieu of MS 1023)3
MS 3043Business Statistics with Computer Applications II (Actuarial Science majors must take STA 3513 in lieu of MS 3043)3
MS 3053Management Science and Operations Technology3
Note: Students majoring in Actuarial Science, Economics, Finance, Operations and Supply Chain Management and Business Analytics are strongly encouraged to select IS 1413 Excel for Business Information Systems. IS 1413 is required for Accounting majors.
1

Students may elect to substitute MAT 1093 Precalculus for MAT 1053 Mathematics for Business. Students electing to take MAT 1093 will need to meet prerequisites or achieve satisfactory performance on a placement examination. Visit UTSA Testing Services for more information regarding math placement exams.

In addition to the Core Curriculum requirements and requirements from the Carlos Alvarez College of Business Common Body of Knowledge (CBK), all candidates for the degree must complete the following degree requirements.

Gateway Course

Students pursuing the B.B.A. degree in Marketing and Marketing with a Sport, Event and Tourism Management (SET) Track, whether they are a declared major or a business studies pathway student, must successfully complete the business math gateway course MAT 1053 (TCCN MATH 1324) or equivalent with a grade of "C-" or better in no more than two attempts. A student who is unable to successfully complete this course within two attempts, including dropping the course with a grade of “W” or by taking an equivalent course at another institution, will be required to change their major outside of business. Upon the second failed attempt students will be changed to undeclared and will not be eligible for a Bachelor of Business Administration (B.B.A) or a Bachelor of Arts in Economics degree. 

MAT 1053Mathematics for Business3

Degree Requirements (without track)

A. Major Requirements21
Professional Selling
Marketing Research
International Marketing
Consumer Behavior
Marketing Capstone
6 semester hours of upper-division Marketing electives 1
B. Support work60
Business Common Body Knowledge (51 SCH) (9 SCH Satisfy Core Curriculum Requirements)
Option 1: Complete a Business Competency (9 semester credit hours in a competency)
Option 2: Complete 9 semester credit hours of upper-division business courses
C. Free Electives6
6 semester credit hours of free electives
Total Credit Hours87
1

The Marketing department recommends MKT 4933 Internship in Marketing

Degree Requirements for Sport, Event and Tourism Management (SET) Track

A. Major requirements 27
Professional Selling
International Marketing
Marketing Research
Consumer Behavior
Marketing Capstone
Select four of the following courses:
Sports Marketing
Sport and Event Media Relations
Sport Management
Special Topics in Sport, Event and Tourism Management
Internship in Sport, Event and Tourism Management
B. Support work -- SET Track57
Business Common Body Knowledge (51 SCH) (9 SCH satisfy core curriculum requirements)
6 semester credit hours of upper-division business courses
C. Free Electives3
3 semester credit hours of free electives
Total Credit Hours87

Students who choose the SET track may have the designation indicated on their transcripts. The track designation will not appear on the diploma. 

Course Sequence Guide for B.B.A. Degree in Marketing

This course sequence guide is designed to assist students in completing their UTSA undergraduate business degree requirements. This is a term-by-term sample course guide. Students must satisfy other requirements in their catalog and meet with their academic advisor for an individualized degree plan. Progress within this guide depends upon such factors as course availability, individual student academic preparation, student time management, work obligations, and individual financial considerations. Students may choose to take courses during Summer terms to reduce course loads during long semesters.

Recommended Four-Year Academic Plan

Plan of Study Grid
First Year
FallCredit Hours
AIS 1233 AIS: Business 3
MAT 1053 Mathematics for Business (core and CBK) 3
WRC 1013 Freshman Composition I (core) 3
American History (core) 3
Life & Physical Sciences (core) 3
 Credit Hours15
Spring
ACC 2013 Principles of Accounting I (CBK) 3
ECO 2023 Introductory Microeconomics (core and CBK) 1 3
IS 1403
Business Information Systems Fluency (CBK)
or Excel for Business Information Systems
3
MAT 1133 Calculus for Business (core and CBK) 1 3
WRC 1023 Freshman Composition II (core) 3
 Credit Hours15
Second Year
Fall
ACC 2033 Principles of Accounting II (CBK) 3
ECO 2013 Introductory Macroeconomics (CBK) 3
IS 3003 Principles of Information Systems for Management (CBK) 3
MS 1023 Business Statistics with Computer Applications I (CBK) 3
MKT 3013 Principles of Marketing 3
 Credit Hours15
Spring
MS 3043 Business Statistics with Computer Applications II (CBK) 3
MGT 3003 Business Communication and Professional Development (CBK) 3
MGT 3013 Introduction to Organization Theory, Behavior, and Management (CBK) 3
FIN 3013 Principles of Business Finance (CBK) 3
Life & Physical Sciences (core) 3
 Credit Hours15
Third Year
Fall
MS 3053 Management Science and Operations Technology (CBK) 3
MKT 3083 Marketing Research (major) 3
MKT 3063 Professional Selling (major) 3
American History (core) 3
Government-Political Science (core) 3
 Credit Hours15
Spring
MKT 4093 Consumer Behavior (major) 3
MKT 4073 International Marketing (major) 3
GBA 2013 Legal, Social and Ethical Issues in Business (CBK) 3
Government-Political Science (core) 3
Creative Arts (core) 3
 Credit Hours15
Fourth Year
Fall
Upper-division MKT elective (3XXX or 4XXX level) (support work in major) 3
Upper-division business elective or competency course (additional support work) 3
Upper-division business elective or competency course (additional support work) 3
Business or non-business elective (free elective) 3
Language, Philosophy & Culture (core) 3
 Credit Hours15
Spring
MGT 4893 Management Strategy (CBK) 3
MKT 4893 Marketing Capstone (major) 3
Upper-division MKT elective (3XXX or 4XXX level) (support work in major) 3
Upper-division business elective or competency course (additional support work) 3
Business or non-business elective (free elective) 3
 Credit Hours15
 Total Credit Hours120
1

Carlos Alvarez College of Business students should take MAT 1053MAT 1133, and ECO 2023 to satisfy both Core Curriculum and CBK requirements. 

Course Sequence Guide for B.B.A. Degree in Marketing with a Sport, Event and Tourism Management (SET) Track 

This course sequence guide is designed to assist students in completing their UTSA undergraduate business degree requirements. This is a term-by-term sample course guide. Students must satisfy other requirements in their catalog and meet with their academic advisor for an individualized degree plan. Progress within this guide depends upon such factors as course availability, individual student academic preparation, student time management, work obligations, and individual financial considerations. Students may choose to take courses during Summer terms to reduce course loads during long semesters.

Recommended Four-Year Academic Plan

Plan of Study Grid
First Year
FallCredit Hours
AIS 1203 Academic Inquiry and Scholarship (core) 3
MAT 1053 Mathematics for Business (core and CBK) 3
WRC 1013 Freshman Composition I (core ) 3
American History (core) 3
Life & Physical Sciences (core) 3
 Credit Hours15
Spring
ECO 2023 Introductory Microeconomics (core and CBK) 1 3
IS 1403
Business Information Systems Fluency (CBK)
or Excel for Business Information Systems
3
MAT 1133 Calculus for Business (core and CBK) 1 3
WRC 1023 Freshman Composition II (core) 3
Creative Arts (core) 3
 Credit Hours15
Second Year
Fall
ACC 2013 Principles of Accounting I (CBK) 3
ECO 2013 Introductory Macroeconomics (CBK) 3
MS 1023 Business Statistics with Computer Applications I (CBK) 3
MKT 3013 Principles of Marketing 3
Language, Philosophy & Culture (core) 3
 Credit Hours15
Spring
ACC 2033 Principles of Accounting II (CBK) 3
MGT 3003 Business Communication and Professional Development (CBK) 3
MS 3043 Business Statistics with Computer Applications II (CBK) 3
Government-Political Science (core) 3
Life & Physical Sciences (core) 3
 Credit Hours15
Third Year
Fall
GBA 2013 Legal, Social and Ethical Issues in Business (CBK) 3
MKT 3083 Marketing Research (major) 3
MS 3053 Management Science and Operations Technology (CBK) 3
SET Track Course (support work in major) 3
Government-Political Science (core) 3
 Credit Hours15
Spring
FIN 3013 Principles of Business Finance (CBK) 3
MKT 3063 Professional Selling (major) 3
MKT 4093 Consumer Behavior (major) 3
SET Track Course (support work in major) 3
Free Elective 3
 Credit Hours15
Fourth Year
Fall
IS 3003 Principles of Information Systems for Management (CBK) 3
MGT 3013 Introduction to Organization Theory, Behavior, and Management (CBK) 3
MKT 4073 International Marketing (major) 3
SET Track Course (support work in major) 3
Upper-division business elective (additional support work) 3
 Credit Hours15
Spring
MGT 4893 Management Strategy (CBK) 3
MKT 4893 Marketing Capstone (major) 3
American History (core) 3
SET Track Course (support work in major) 3
Upper-division business elective (additional support work) 3
 Credit Hours15
 Total Credit Hours120
1

Carlos Alvarez College of Business students should take MAT 1053, MAT 1133, and ECO 2023 to satisfy both Core Curriculum and CBK requirements.

Minor in Marketing

All students pursuing the Minor in Marketing must complete 18 semester credit hours.

A. Required coursework3
Principles of Marketing
B. Additional courses15
Select five of the following courses:
Advertising
Professional Selling
Retailing
Innovation and New Product Development
International Marketing
Consumer Behavior
Sports Marketing
Integrated Marketing Communications
Special Studies in Marketing
Social Media Marketing
Digital Marketing
Total Credit Hours18

To declare a Minor in Marketing, obtain advice, and seek approval of substitutions for course requirements, students must consult their academic advisor.

Minor in Sport Management

All students pursuing the Minor in Sport Management must complete 18 semester credit hours of coursework.

A. Required Courses9
Principles of Marketing
Sport Management
Sport and Event Media Relations
B. Elective Courses9
Select three courses from the list below:
Sports Marketing
Service Operations Management
Event Marketing Management
Destination Marketing Management
Sports Economics
Sport Facility and Event Management
Special Topics in Sport, Event and Tourism Management 1
Internship in Sport, Event and Tourism Management 2
Total Credit Hours18
1

Must be related to sports.

2

Must be related to sports, but can be cross-listed with other majors. 

Marketing (MKT) Courses

MKT 3003. Happiness, Well Being, and Modern Consumerism. (3-0) 3 Credit Hours.

Got Happiness? This course provides an introduction to modern consumerism and how it relates to our happiness, well-being and aspects of human experience. Students will gain an understanding of the complex world of consumerism, how companies offer “happiness”, and where marketing practice meets the science of well-being. This course has Differential Tuition. Course fee: DL01 $75.

MKT 3013. Principles of Marketing. (3-0) 3 Credit Hours.

Introduction to basic principles of marketing. An examination of market analysis methods and their use to develop the organization’s product mix and the integration of the communication, distribution, and pricing strategies to achieve goals. Generally offered: Fall, Spring, Summer. This course has Differential Tuition. Course Fee: DL01 $75.

MKT 3043. Advertising. (3-0) 3 Credit Hours.

Prerequisite: MKT 3013 with a grade of "C-" or better. The course stresses planning advertising strategy, developing messages, selecting media, and testing effectiveness. Also explores the theory, history, social and economic aspects, and problems of ethics and truth in advertising. Generally offered: Fall, Spring, Summer. This course has Differential Tuition. Course fee: DL01 $75.

MKT 3063. Professional Selling. (3-0) 3 Credit Hours.

Prerequisite: MKT 3013 with a grade of "C-" or better. Focuses on the basic selling skills used by professional salespeople. Skills include rapport building, uncovering prospect needs, selling benefits rather than features, the sales presentation, overcoming objections, closing the sale, and much more. (Formerly MKT 3163. Credit cannot be earned for both MKT 3063 and MKT 3163.) Generally offered: Fall, Spring, Summer. This course has Differential Tuition. Course Fee: DL01 $75.

MKT 3083. Marketing Research. (3-0) 3 Credit Hours.

Prerequisites: MKT 3013 with a grade of "C-" or better, MS 1023 or the equivalent, and MS 3043 or the equivalent. Explores the techniques of marketing research as the means to discover opportunities for investing the firm’s resources in its product offerings, including research design, sampling, data collection and analysis, and presentation of findings for marketing action. Generally offered: Fall, Spring, Summer. This course has Differential Tuition. Course fee: DL01 $75.

MKT 3113. Retailing. (3-0) 3 Credit Hours.

Prerequisite: MKT 3013 with a grade of "C-" or better. Examination of retailing as a specialized economic and social institution within the distribution process. Emphasis is on strategy and resource management for the retail firm; critical variables, forces, and processes are examined from a managerial perspective. Generally offered: Fall, Spring, Summer. This course has Differential Tuition. Course fee: DL01 $75.

MKT 4033. Social Media Marketing. (3-0) 3 Credit Hours.

The invention of social media (web 2.0) has radically changed the way we interact with the world. Students will gain knowledge and social media marketing tactical skills through coursework and hands-on practice. Students will also learn proven approaches to understanding your target market, audience engagement, influencer marketing, content curation, strategic planning, campaign execution, paid advertising, data analysis, ROI, and much more. This course has Differential Tuition. Course Fee: DL01 $75.

MKT 4053. Innovation and New Product Development. (3-0) 3 Credit Hours.

Prerequisite: MKT 3013 with a grade of "C-" or better. New products and services are critical to the success and growth of all organizations. This course covers the entire product development process, from identifying customer needs, to generating concepts, to prototyping and design, to product launch. Participants will also learn how to build business cases to gain venture capital and/or angel funding, as well as protect their inventions with patents and trademarks. Students in the New Product Development course will learn best practice examples from the industry using case studies, and will have an opportunity to apply their knowledge in a team project. This course has Differential Tuition.

MKT 4073. International Marketing. (3-0) 3 Credit Hours.

Prerequisites: MKT 3013 with a grade of "C-" or better. An overview of concepts, processes, and strategies necessary to offer goods and services successfully in the global marketplace. Focus is on analyzing and assessing political, economic, technological, cultural, and competitive climates in global markets; defining the nature of important needs within the consumer and/or business segments of the country; the selection of countries or regions for market expansion strategies; the selection of target customers; and the design of strategies to facilitate market entry and subsequent expansion. Generally offered: Fall, Spring, Summer. This course has Differential Tuition. Course fee: DL01 $75.

MKT 4093. Consumer Behavior. (3-0) 3 Credit Hours.

Prerequisites: MKT 3013 with a grade of "C-" or better. Focus on the customer as a primary consideration in strategic marketing decisions. Analysis of personal and environmental variables in the customer’s world as the basis for market segmentation and subsequent formulation of the marketing mix. Generally offered: Fall, Spring. This course has Differential Tuition. Course fee: DL01 $75.

MKT 4143. Sports Marketing. (3-0) 3 Credit Hours.

Prerequisite: MKT 3013 with a grade of "C-" or better. An overview of the marketing concepts, practices, and processes involved in offering and promoting goods and services in the sports industry. Emphasis on developing an understanding of unique aspects of the sports industry and on adapting general marketing principles to the domain of sports marketing. Generally offered: Spring. This course has Differential Tuition. Course Fee: DL01 $75.

MKT 4193. Sustainability and Marketing. (3-0) 3 Credit Hours.

Prerequisite: MKT 3013 with a grade of "C-" or better. Consumers are becoming increasingly aware that their choices impact our planet's health. Critics argue that marketing is part of the problem by encouraging our overconsumption of resources. Students will rethink how sustainability positively impacts the world while thriving in industry and learn the key elements of developing a sustainability marketing strategy and branding approach. Discuss global trends and issues that influence sustainable product success. Better understand how marketing has a vital and unique role in creating a more sustainable society through product innovation, distribution partners, vendor selection, and advertising. This course has Differential Tuition.

MKT 4233. Integrated Marketing Communications. (3-0) 3 Credit Hours.

Prerequisite: MKT 3013 with a grade of "C-" or better. Technological advances have made running marketing campaigns increasingly complex. Integrated Marketing Communications (IMC) teaches students how to formulate a contemporary strategy to engage with consumers on their buying journey through multiple touchpoints. IMC combines research, digital marketing, communications, advertising, sales, public relations, product design, etc., into a coordinated effort to drive brand growth. Generally offered: Fall, Spring. This course has Differential Tuition.

MKT 4253. Digital Marketing. (3-0) 3 Credit Hours.

Prerequisite: MKT 3013 with a grade of "C-" or better. Digital marketing is essential to marketing strategy, yet managers still struggle with the continuously evolving digital landscape. In this course, students will develop a systematic understanding of digital marketing by learning concepts and tools to launch and measure marketing strategies. Topics generally will include the importance of keywords (SEO/SEM), website structure, digital advertising, email marketing, emerging platforms, running search engine paid advertising campaigns, and analysis. This course has Differential Tuition. Course Fee: DL01 $75.

MKT 4353. Service Operations Management. (3-0) 3 Credit Hours.

Prerequisite: MKT 3013 with a grade of "C-" or better. In-depth examination of operations management practices in service-oriented environments. Subjects embrace materials from operations management, logistics, marketing, economics, and management in a broad spectrum of service organizations. The course looks at strategic concepts in modern service management and presents analytical tools for business decision making. Topics include, but are not limited to, service quality, process design, facility location analysis and site selection, waiting line models, inventory management in services, demand forecasting, workforce scheduling, learning curve models, overbooking, service supply chain, and integrated service operations management. (Same as MS 4353. Credit cannot be earned for both MKT 4353 and MS 4353. Marketing majors cannot take MS 4353 as an upper-division Marketing elective.) This course has Differential Tuition. Course Fee: BISP $10; BTSI $15.41; LRB1 $15.41.

MKT 4453. Marketing Analytics. (3-0) 3 Credit Hours.

Prerequisite: MS 3043 (or equivalent) and MKT 3013, with a grade of "C-" or better. This course introduces students to the process of making marketing decisions using data-driven techniques. Specifically, this course emphasizes question formulation, hypothesis development, data analysis, model building, and model testing to demonstrate various methods. This course has Differential Tuition. Course Fee: DL01 $75.

MKT 4893. Marketing Capstone. (3-0) 3 Credit Hours.

Prerequisites: MKT 3013 with a grade of "C-" or better, senior standing, and 12 additional semester credit hours in marketing. The course focuses on integrating marketing functions, processes, and concepts into coherent and effective marketing decision making. (Formerly titled "Marketing Strategy.") Generally offered: Fall, Spring, Summer. This course has Differential Tuition. Course fee: DL01 $75.

MKT 4913. Independent Study. (0-0) 3 Credit Hours.

Prerequisites: A 3.0 Carlos Alvarez College of Business grade point average, MGT 3003 and MKT 3013 with a grade of "C-" or better, 9 additional semester credit hours in marketing, senior standing, and permission in writing from the instructor, the Department Chair, and the Dean of the Carlos Alvarez College of Business. Independent reading, research, discussion, and/or writing under the direction of a faculty member. May be repeated for credit, but not more than 6 semester credit hours of independent study, regardless of discipline, will apply to a bachelor’s degree. This course has Differential Tuition.

MKT 4933. Internship in Marketing. (0-0) 3 Credit Hours.

Prerequisites: MGT 3003 and MKT 3013 with a grade of "C-" or better, and approval in writing from the instructor, the Department Chair, and the Dean of the Carlos Alvarez College of Business. This opportunity for marketing work experience requires a semester-long experience in a private business or with a public agency. A written report is required. Opportunities and output requirements are developed in consultation with a faculty advisor and the Department Chair and require approval of both. Internship may be repeated once (for a total of 6 semester credit hours), provided the internships are with different organizations. Only 3 hours will count towards the Marketing degree requirements. Generally offered: Fall, Spring, Summer. This course has Differential Tuition.

MKT 4953. Special Studies in Marketing. (3-0) 3 Credit Hours.

Prerequisite: MGT 3003 and MKT 3013 with a grade of "C-" or better. An organized course offering the opportunity for specialized study not normally available as part of the regular course offerings. Could include topics such as marketing channels of distribution, sales management, industrial marketing, current developments in marketing theory, and analysis of ethical, social, and public policy aspects of marketing. May be repeated for credit when topics vary, but not more than 6 semester credit hours will apply to a bachelor’s degree. Generally offered: Spring, Summer. This course has Differential Tuition. Course Fee: DL01 $75.

Sport, Event, and Tourism Management (SET) Courses

SET 3233. Sport Management. (3-0) 3 Credit Hours.

Focuses on allocating resources and managing sport and recreation operations. Students will receive an in-depth look at the human resources function as it pertains to sport organizations, including recruitment, selection, compensation, hiring/firing, employee training and motivation, compliance with state and federal regulations, risk management, and community relations. Generally offered: Fall. This course has Differential Tuition. Course fee: DL01 $75.

SET 3283. Sport and Event Media Relations. (3-0) 3 Credit Hours.

Examines the media relations function in sport organizations with a special emphasis on the relationships between journalists and sport organizations, and the role of information specialists. Media relations responsibilities include organizing and managing game/event coverage, promoting events, and developing publicity campaigns. This course has Differential Tuition. Course fee: DL01 $75.

SET 3313. Sport Tourism and Events. (3-0) 3 Credit Hours.

Comprehensive study of the sport travel and tourism industry. The industry includes both participatory sport tourism (e.g., skiing, golf, and adventure trips) and event-based sport tourism (e.g., the Olympics, professional and amateur sports, and World Cup soccer). Covers all aspects of sport tourism including economics, finance, and marketing. This course has Differential Tuition. Course Fee: BISP $10; BTSI $15.41; LRB1 $15.41.

SET 3343. Event Marketing Management. (3-0) 3 Credit Hours.

Events are a powerful way to connect with customers, vendors, and the community. Students will learn how to maximize an event marketing strategy from the attendees' and the organizers' perspectives. Establish an event planning process through strategy, development, negotiations, budgeting, marketing, and implementation. Students will explore methods for optimal event management from corporate meetings, festivals, fairs, expos, recreation, sports, fundraisers, and associations. Generally offered: Spring. This course has Differential Tuition.

SET 3353. Destination Marketing Management. (3-0) 3 Credit Hours.

Prerequisite: A minimum of 60 semester credit hours. Learn the processes that inform, educate, and attract potential visitors and investors worldwide. Understand the issues and strategies that shape building the brand of a world-class destination. Students will explore all aspects of marketing and managing experiential tourism, hospitality, theme parks, museums, national parks, and heritage sites. Understand the potential economic, socio-cultural, and environmental implications of increased tourism. Generally offered: Fall, Spring. This course has Differential Tuition.

SET 3543. Sports Economics. (3-0) 3 Credit Hours.

Prerequisite: ECO 2023. This course provides an application of economic theories and principles to the area of sport management. The focus of the course is on the business of professional sports, including competitive balance, player salaries, and the financing of sport facilities. In addition, the course will cover economic issues related to collegiate athletics. (Formerly titled “Economics of Tourism and Leisure.”) This course has Differential Tuition.

SET 4233. Sport Facility and Event Management. (3-0) 3 Credit Hours.

Prerequisite: SET 3233. Overview of managing a facility used for sports, conventions, and entertainment events. Topics may include conducting feasibility studies, market research, facility design and layout, event bidding, quality assurance, risk management, and event staffing. (Credit cannot be earned for both SET 4233 and FM 4233.) Generally offered: Spring. This course has Differential Tuition.

SET 4811. Special Topics in Sport, Event and Tourism Management. (1-0) 1 Credit Hour.

Analysis and discussion of events, issues, and trends affecting management and marketing in the sport, event or tourism industries. May be repeated for credit when topics vary. This course has Differential Tuition. Course Fee: BISP $10; BTSI $15.41; LRB1 $15.41.

SET 4813. Special Topics in Sport, Event and Tourism Management. (3-0) 3 Credit Hours.

Analysis and discussion of events, issues, and trends affecting management and marketing in the sport, event or tourism industries. May be repeated for credit when topics vary. Generally offered: Fall. This course has Differential Tuition. Course fee: DL01 $75.

SET 4921. Independent Study in Sport, Event and Tourism Management. (0-0) 1 Credit Hour.

Prerequisite: Student must have a 3.0 Carlos Alvarez College of Business grade point average and permission in writing from the Tourism instructor, the Department Chair, and the Dean of the Carlos Alvarez College of Business (see the Carlos Alvarez College of Business Undergraduate Advising Center for required forms). The course may require independent research, reading, planning, discussion, and/or writing under the direction of a sponsoring faculty instructor. May be repeated for credit, but not more than 6 semester credit hours of independent study, regardless of discipline, will apply to a Bachelor of Business Administration degree. This course has Differential Tuition. Course Fee: BISP $10; BTSI $15.41.

SET 4923. Independent Study in Sport, Event and Tourism Management. (0-0) 3 Credit Hours.

Prerequisites: Student must have a 3.0 Carlos Alvarez College of Business grade point average and permission in writing from the Tourism instructor, the Department Chair, and the Dean of the Carlos Alvarez College of Business (see the Carlos Alvarez College of Business Undergraduate Advising Center for required forms). The course may require independent research, reading, planning, discussion, and/or writing under the direction of a sponsoring faculty instructor. May be repeated for credit, but not more than 6 semester credit hours of independent study, regardless of discipline, will apply to a Bachelor of Business Administration degree. This course has Differential Tuition.

SET 4941. Internship in Sport, Event and Tourism Management. (0-0) 1 Credit Hour.

Prerequisite: MGT 3003 and MKT 3013 with a grade of "C-" or better, and approval in writing from the sponsoring Tourism instructor, the Department Chair, and the Dean of the Carlos Alvarez College of Business. The course is designed for students seeking supervised full- or part-time work experience in the sport, event or tourism industries. A written report is required. Opportunities and output requirements are developed in consultation with a faculty advisor and the Department Chair, and require the approval of both. May be repeated for credit, but not more than 6 semester credit hours of Internship in Tourism will apply to a Bachelor in Business Administration degree. This course has Differential Tuition. Course Fee: BISP $10; BTSI $15.41.

SET 4943. Internship in Sport, Event and Tourism Management. (0-0) 3 Credit Hours.

Prerequisites: MGT 3003 and MKT 3013 with a grade of "C-" or better, and approval in writing from the sponsoring Tourism instructor, the Department Chair, and the Dean of the Carlos Alvarez College of Business. The course is designed for students seeking supervised full or part-time work experience in the sport, event or tourism industries. A written report is required. Opportunities and output requirements are developed in consultation with a faculty advisor and the Department Chair and require approval of both. Internship may be repeated for credit, but not more than 6 semester credit hours of Internship in Tourism will apply to a Bachelor in Business Administration degree. Generally offered: Fall, Spring, Summer. This course has Differential Tuition.