Department of Marketing

The Department of Marketing offers a Bachelor of Business Administration (B.B.A.) degree in Marketing. Within the marketing degree, a track in Sport, Event and Tourism Management may also be pursued.

The marketing degree provides students with the theory and methods used by businesses to develop strategies for designing, pricing, distributing, and promoting the firm’s offerings. Courses present practical treatment of such topics as marketing strategy, customer demand analysis, market segmentation, promotion management, consumer behavior and decision making, and international marketing. Graduates can choose from a wide range of careers including marketing management, advertising, personal selling, retailing, international marketing, and marketing research.

The sport, event, and tourism management track provides the opportunity for a comprehensive business education that can allow students to enter into careers in sport management and marketing, event management, travel and tourism, and destination marketing.

Department Honors

The Department of Marketing offers the opportunity for certain of its outstanding students to achieve the designation of Honors in Marketing and provides the opportunity for advanced study under close faculty supervision.

Selection for honors designation is based on the student’s academic performance and recommendation by the Department Undergraduate Program Committee (UPC) in consultation with the Marketing faculty. To be eligible for the designation, students must have a minimum overall grade point average of 3.0 at UTSA and a minimum grade point average of 3.5 in their major at UTSA. To enroll in honors thesis courses and to graduate with the honors designation, these minimum grade point averages must be maintained. Students applying for Honors in Marketing are expected to enroll in the appropriate honors thesis course during their final two semesters. The completed thesis must be approved by a supervising faculty sponsor in Marketing and the UPC. Students interested in this program should contact the UPC through the Department of Marketing office for additional information. Department Honors can be attained independent of, or in addition to, University Honors. In order to have departmental honors noted on the transcript, students must submit a letter of request for departmental honors to the Department Chair by Census Date of their last semester.

Bachelor of Business Administration Degree in Marketing

The minimum number of semester credit hours required for Bachelor of Business Administration (B.B.A.) degree in Marketing is 120, at least 39 of which must be at the upper-division level.

All candidates seeking this degree must fulfill the Core Curriculum requirements, the Common Body of Knowledge (CBK) requirements, and the degree requirements, which are listed below.

Core Curriculum Requirements (42 semester credit hours)

Students seeking the B.B.A. degree in Marketing must fulfill University Core Curriculum requirements in the same manner as other students. The courses listed below satisfy both degree requirements and Core Curriculum requirements; however, if these courses are taken to satisfy both requirements, then students may need to take additional courses in order to meet the minimum number of semester credit hours required for this degree.

MAT 1033 should be used to satisfy the core requirement in Mathematics. ECO 2023 should be used to satisfy the core requirement in Social and Behavioral Sciences.

All degrees in the College of Business require 120 hours. If students elect to take a course that satisfies both a Core and COB requirement, students may need to take an additional course to meet the 120 hours.

For a complete listing of courses that satisfy the Core Curriculum requirements, see Core Curriculum Component Area Requirements.

Core Curriculum Component Area Requirements

First Year Experience Requirement (3 semester credit hours)

All students must complete the following course, for a total of 3 semester credit hours:

AIS 1203Academic Inquiry and Scholarship3

Communication (6 semester credit hours)

Students must complete the following courses, for a total of 6 semester credit hours:

WRC 1013Freshman Composition I (Q)3
WRC 1023Freshman Composition II (Q)3

Mathematics (3 semester credit hours)

Students must complete one of the following courses, for a total of 3 semester credit hours:

MAT 1023College Algebra with Applications3
MAT 1033Algebra with Calculus for Business3
MAT 1043Introduction to Mathematics3
MAT 1073Algebra for Scientists and Engineers3
MAT 1093Precalculus3
MAT 1193Calculus for the Biosciences3
MAT 1214Calculus I4
STA 1053Basic Statistics3

Life and Physical Sciences (6 semester credit hours)

Students must complete two of the following courses for a total of 6 semester credit hours:

ANT 2033Introduction to Biological Anthropology3
AST 1013Introduction to Astronomy3
AST 1033Exploration of the Solar System3
BIO 1233Contemporary Biology I3
BIO 1243Contemporary Biology II3
BIO 1404Biosciences I4
BIO 1414Biosciences II4
ES 1113Environmental Botany3
ES 1123Environmental Zoology3
ES 1213Environmental Geology3
ES 2013Introduction to Environmental Science I3
ES 2023Introduction to Environmental Science II3
GEO 1013The Third Planet3
GEO 1123Life Through Time3
GES 2613Physical Geography3
PHY 1013Universes3
PHY 1943Physics for Scientists and Engineers I3
PHY 1963Physics for Scientists and Engineers II3

Language, Philosophy and Culture (3 semester credit hours)

Students must complete one of the following courses, for a total of 3 semester credit hours:

AAS 2013Introduction to African American Studies3
AAS 2113African American Culture, Leadership and Social Issues3
ANT 2063Language, Thought, and Culture3
ARA 1014Elementary Arabic I4
ARC 1113Introduction to the Built Environment3
ARC 1413Architecture and Culture3
CHN 1014Elementary Chinese I4
CLA 2013Introduction to Ancient Greece3
CLA 2023Introduction to Ancient Rome3
CLA 2323Classical Mythology3
CSH 1103Literary Masterpieces of Western Culture I3
CSH 1113Literary Masterpieces of Western Culture II3
CSH 1213Topics in World Cultures3
CSH 2113The Foreign Film3
ENG 2013Introduction to Literature3
ENG 2213Literary Criticism and Analysis3
ENG 2383Multiethnic Literatures of the United States3
ENG 2423Literature of Texas and the Southwest3
FRN 1014Elementary French I4
FRN 2333French Literature in English Translation3
GER 1014Elementary German I4
GER 2333German Literature in English Translation3
GLA 1013U.S. in the Global Arena3
GES 1023World Regional Geography3
GRK 1114Introductory Classical Greek I4
HIS 2123Introduction to World Civilization to the Fifteenth Century3
HIS 2133Introduction to World Civilization since the Fifteenth Century3
HIS 2533Introduction to Latin American Civilization3
HIS 2543Introduction to Islamic Civilization3
HIS 2553Introduction to East Asian Civilization3
HIS 2573Introduction to African Civilization3
HIS 2583Introduction to South Asian Civilization3
HUM 2093World Religions3
ITL 1014Elementary Italian I4
ITL 2333Italian Literature in English Translation3
JPN 1014Elementary Japanese I4
LAT 1114Introductory Latin I4
MAS 2013Introduction to Chicano(a) Studies3
PHI 1043Critical Thinking3
PHI 2023Introduction to Ancient Philosophy3
PHI 2033Introduction to Early Modern Philosophy3
PHI 2123Contemporary Moral Issues3
RUS 1014Elementary Russian I4
RUS 2333Russian Literature in English Translation3
SPN 1014Elementary Spanish I4
SPN 2333Hispanic Literature in English Translation3
WS 2013Introduction to Women’s Studies3
WS 2023Introduction to LGBTQ Studies3

Creative Arts (3 semester credit hours)

Students must complete one of the following courses, for a total of 3 semester credit hours:

AHC 1113Survey of Art and Architecture from Prehistoric Times to 13503
AHC 1123Survey of Art and Architecture in Europe and the New World from 1350 to 17503
AHC 1133Survey of Modern Art3
ARC 1213Design I3
ARC 1513Great Buildings and Cities of the World3
ART 1103Introduction to Visual Arts3
ART 1143Art for Non-Art Majors3
CLA 2033Introduction to Classical Literature3
DAN 2003Introduction to Dance3
ENG 1113Introduction to Creative Literary Arts3
HUM 2023Introduction to the Humanities I3
HUM 2033Introduction to the Humanities II3
HUM 2053History of Film3
MAS 2023Latino Cultural Expressions3
MUS 2243World Music in Society3
MUS 2623Fundamentals of Music for the Non-Music Major3
MUS 2633American Roots Music3
MUS 2663History and Styles of Jazz3
MUS 2673History and Styles of Rock3
MUS 2683Masterpieces of Music3
MUS 2693The Music of Latin America and the Caribbean3
MUS 2743Music and Film3
PHI 2073Philosophy of Art3

American History (6 semester credit hours)

Students must complete two of the following courses, for a total of 6 semester credit hours:

HIS 1043United States History: Pre-Columbus to Civil War Era3
HIS 1053United States History: Civil War Era to Present3
HIS 2053Texas History3

Government-Political Science (6 semester credit hours)

Students must complete two of the following courses, for a total of 6 semester credit hours:

POL 1013Introduction to American Politics3
and one of the following two courses:
POL 1133Texas Politics and Society3
POL 1213Civil Rights in Texas and America3

Social and Behavioral Sciences (3 semester credit hours)

Students must complete one of the following courses, for a total of 3 semester credit hours:

AMS 2043Approaches to American Culture3
ANT 1013Introduction to Anthropology3
ANT 2043Introduction to Archaeology3
ANT 2053Introduction to Cultural Anthropology3
BBL 2003Language, Culture, and Society3
BBL 2243Globalizing the Local: Bilingual Families, Communities, and Schools3
BIO 1033Drugs and Society3
CRJ 1113The American Criminal Justice System3
ECO 2003Economic Principles and Issues3
ECO 2023Introductory Microeconomics3
EGR 1343The Impact of Modern Technologies on Society3
GES 1013Fundamentals of Geography3
GES 2623Human Geography3
HTH 2413Introduction to Community and Public Health3
HTH 2513Personal Health3
IDS 2113Society and Social Issues3
PSY 1013Introduction to Psychology3
SOC 1013Introduction to Sociology3
SOC 2013Social Problems3
SOC 2023Social Context of Drug Use3

Component Area Option (CAO) (3 semester credit hours)

Students must complete either one of the following courses or any additional Core Curriculum course not previously used to satisfy a core component area requirement, for a total of 3 semester credit hours:

COM 2113Public Speaking3
CS 1173Data Analysis and Visualization3
EGR 1403Technical Communication3
ENG 2413Technical Writing3
PAD 1113Public Administration in American Society3
PHI 2043Introductory Logic3
Core Curriculum Component Area Requirements
First Year Experience Requirement 3
Communication 6
Mathematics 3
Life and Physical Sciences 6
Language, Philosophy and Culture 3
Creative Arts 3
American History 6
Government-Political Science 6
Social and Behavioral Sciences 3
Component Area Option 3
Total Credit Hours 42

Common Body of Knowledge (CBK)

All students seeking a B.B.A. degree in the College of Business must complete the following Common Body of Knowledge (CBK) courses in addition to the Core Curriculum.

ACC 2013Principles of Accounting I3
ACC 2033Principles of Accounting II3
COM 1053Business and Professional Speech3
or COM 1063 Digital Business Communication
ECO 2013Introductory Macroeconomics3
ECO 2023Introductory Microeconomics (satisfies Social and Behavioral Sciences Core Curriculum requirement)3
FIN 3013Principles of Business Finance3
GBA 2013Legal, Social and Ethical Issues in Business3
IS 1403Business Information Systems Fluency3
IS 3003Principles of Information Systems for Management3
MAT 1033Algebra with Calculus for Business (satisfies Mathematics Core Curriculum requirement, Actuarial Science majors must take MAT 1214 in lieu of MAT 1033)3
MGT 3003Business Communication and Professional Development3
MGT 3013Introduction to Organization Theory, Behavior, and Management3
MGT 4893Management Strategy (taken in semester of graduation)3
MKT 3013Principles of Marketing3
MS 1023Business Statistics with Computer Applications I (Actuarial Science majors must take STA 3003 in lieu of MS 1023)3
MS 3043Business Statistics with Computer Applications II (Actuarial Science majors must take STA 3513 in lieu of MS 3043)3
MS 3053Management Science and Operations Technology3
Note: Students must have earned at least 31 hours to enroll in any 3000 and 4000 level courses listed above.

In addition to the Core Curriculum requirements and requirements from the College of Business Common Body of Knowledge (CBK), all candidates for the degree must complete the following degree requirements.

Gateway Course

Students pursuing the B.B.A. degree in Marketing must successfully complete the following Gateway Course with a grade of “C-” or better in no more than two attempts. A student who is unable to successfully complete this course within two attempts, including dropping the course with a grade of “W” or taking an equivalent course at another institution, will be required to change his or her major.

MAT 1033Algebra with Calculus for Business

Degree Requirements (without track)

A. Major Requirements15
Personal Selling
Marketing Research
International Marketing
Consumer Behavior
Marketing Capstone
B. Support work in Major6
6 semester hours of upper-division Marketing electives 1
C. Additional Support Work9
Option 1: Complete a Business Competency (9 semester credit hours in a competency)
Option 2: Complete 9 semester credit hours of upper-division business courses
D. Free Electives3
3 semester credit hours of free electives
Total Credit Hours33

Degree Requirements for Sport, Event and Tourism Management (SET) Track

A. Major requirements 15
Personal Selling
International Marketing
Marketing Research
Consumer Behavior
Marketing Capstone
B. Support work in major: SET Track12
Select four of the following courses:
Sports Marketing
Sport and Event Media Relations
Event Management
Destination Marketing
Special Topics in Sport, Event and Tourism Management
Internship in Sport, Event and Tourism Management
C. Additional Support Work6
6 semester credit hours of upper-division business courses
Total Credit Hours33

Students who choose the SET track may have the designation indicated on their transcripts. The track designation will not appear on the diploma. 

Course Sequence Guide for B.B.A. Degree in Marketing

This course sequence guide is designed to assist students in completing their UTSA undergraduate business degree requirements. This is a term-by-term sample course guide. Students must satisfy other requirements in their catalog and meet with their academic advisor for an individualized degree plan. Progress within this guide depends upon such factors as course availability, individual student academic preparation, student time management, work obligations, and individual financial considerations. Students may choose to take courses during Summer terms to reduce course loads during long semesters.

Recommended Four-Year Academic Plan

First Year
FallCredit Hours
AIS 1203Academic Inquiry and Scholarship (core) 3
MAT 1033Algebra with Calculus for Business (core and CBK) 13
WRC 1013Freshman Composition I (Q) (core) 3
American History (core) 3
Life & Physical Sciences (core) 3
Spring
COM 1053 or 1063Business and Professional Speech (CBK) 3
ECO 2023Introductory Microeconomics (core and CBK) 13
IS 1403Business Information Systems Fluency (CBK) 3
WRC 1023Freshman Composition II (Q) (core) 3
American History (core) 3
Second Year
Fall
ACC 2013Principles of Accounting I (CBK) 3
ECO 2013Introductory Macroeconomics (CBK) 3
MS 1023Business Statistics with Computer Applications I (CBK) 3
Creative Arts (core) 3
Language, Philosophy & Culture (core) 3
Evaluated for Admission to the College of Business
Spring
ACC 2033Principles of Accounting II (CBK) 3
MGT 3003Business Communication and Professional Development (CBK) 3
MS 3043Business Statistics with Computer Applications II (CBK) 3
Government-Political Science (core) 3
Life & Physical Sciences (core) 3
Third Year
Fall
GBA 2013Legal, Social and Ethical Issues in Business (CBK) 3
IS 3003Principles of Information Systems for Management (CBK) 3
MKT 3013Principles of Marketing (CBK) 3
MS 3053Management Science and Operations Technology (CBK) 3
Government-Political Science (core) 3
Spring
FIN 3013Principles of Business Finance (CBK) 3
MGT 3013Introduction to Organization Theory, Behavior, and Management (CBK) 3
MKT 3063Personal Selling (major) 3
MKT 3083Marketing Research (major) 3
MKT 4093Consumer Behavior (major) 3
Fourth Year
Fall
MKT 4073International Marketing (major) 3
Component Area Option (core) 3
Business or non-business elective (free elective) 3
Upper-division MKT elective (3XXX or 4XXX level) (major) 3
Upper-division business elective or competency course (support work) 3
Spring
MGT 4893Management Strategy (CBK) 3
MKT 4893Marketing Capstone (major) 3
Upper-division business elective or competency course (support work) 3
Upper-division business elective or competency course (support work) 3
Upper-division MKT elective (3XXX or 4XXX level) (major) 3
 Total Credit Hours: 120.0

Course Sequence Guide for B.B.A. Degree in Marketing with a Sport, Event and Tourism Management Track 

This course sequence guide is designed to assist students in completing their UTSA undergraduate business degree requirements. This is a term-by-term sample course guide. Students must satisfy other requirements in their catalog and meet with their academic advisor for an individualized degree plan. Progress within this guide depends upon such factors as course availability, individual student academic preparation, student time management, work obligations, and individual financial considerations. Students may choose to take courses during Summer terms to reduce course loads during long semesters.

Recommended Four-Year Academic Plan

First Year
FallCredit Hours
AIS 1203Academic Inquiry and Scholarship (core) 3
MAT 1033Algebra with Calculus for Business (core and CBK) 13
WRC 1013Freshman Composition I (Q) (core ) 3
American History (core) 3
Life & Physical Sciences (core) 3
Spring
COM 1053 or 1063Business and Professional Speech (CBK) 3
ECO 2023Introductory Microeconomics (core and CBK) 13
IS 1403Business Information Systems Fluency (CBK) 3
WRC 1023Freshman Composition II (Q) (core) 3
American History (core) 3
Second Year
Fall
ACC 2013Principles of Accounting I (CBK) 3
ECO 2013Introductory Macroeconomics (CBK) 3
MS 1023Business Statistics with Computer Applications I (CBK) 3
Creative Arts (core) 3
Language, Philosophy & Culture (core) 3
Evaluated for Admission to the College of Business
Spring
ACC 2033Principles of Accounting II (CBK) 3
MGT 3003Business Communication and Professional Development (CBK) 3
MKT 3013Principles of Marketing (CBK) 3
MS 3043Business Statistics with Computer Applications II (CBK) 3
Government-Political Science (core) 3
Third Year
Fall
GBA 2013Legal, Social and Ethical Issues in Business (CBK) 3
MKT 3083Marketing Research (major) 3
MS 3053Management Science and Operations Technology (CBK) 3
SET Track Course (support work in major) 3
Government-Political Science (core) 3
Spring
FIN 3013Principles of Business Finance (CBK) 3
MKT 3063Personal Selling (major) 3
MKT 4093Consumer Behavior (major) 3
SET Track Course (support work in major) 3
Life & Physical Sciences (core) 3
Fourth Year
Fall
IS 3003Principles of Information Systems for Management (CBK) 3
MGT 3013Introduction to Organization Theory, Behavior, and Management (CBK) 3
MKT 4073International Marketing (major) 3
SET Track Course (support work in major) 3
Upper-division business elective (support work) 3
Spring
MGT 4893Management Strategy (CBK) 3
MKT 4893Marketing Capstone (major) 3
Component Area Option (core) 3
SET Track Course (support work in major) 3
Upper-division business elective (support work) 3
 Total Credit Hours: 120.0

Minor in Marketing

The Minor in Marketing is available only to students pursuing a B.B.A. degree. All students pursuing the Minor in Marketing must complete 18 semester credit hours.

A. Required coursework3
Principles of Marketing
B. Additional courses15
Select five of the following courses:
Advertising
Personal Selling
Marketing Research
Retailing
Multicultural Marketing
International Marketing
Consumer Behavior
Sports Marketing
Integrated Marketing Communications
Special Studies in Marketing
Total Credit Hours18

To declare a Minor in Marketing, obtain advice, and seek approval of substitutions for course requirements, students must consult their academic advisor.

Minor in Sport Management

The Minor in Sport Management is available only to students pursuing a B.B.A. degree. All students pursuing the Minor in Sport Management must complete 18 semester credit hours of coursework.

A. Required Courses9
Introduction to Organization Theory, Behavior, and Management
Sport Management
Sport and Event Media Relations
B. Elective Courses9
Select three courses from the list below:
Sports Marketing
Service Operations Management
Sports Economics
Sport Facility and Event Management
Special Topics in Sport, Event and Tourism Management 1
Internship in Sport, Event and Tourism Management 2
Total Credit Hours18

Marketing (MKT) Courses

MKT 3013. Principles of Marketing. (3-0) 3 Credit Hours.

Introduction to basic principles of marketing. An examination of market analysis methods and their use to develop the organization’s product mix and the integration of the communication, distribution, and pricing strategies to achieve goals. Generally offered: Fall, Spring, Summer.

MKT 3043. Advertising. (3-0) 3 Credit Hours.

Prerequisite: MKT 3013 with a grade of "C-" or better. The course stresses planning advertising strategy, developing messages, selecting media, and testing effectiveness. Also explores the theory, history, social and economic aspects, and problems of ethics and truth in advertising. Generally offered: Fall, Spring, Summer.

MKT 3063. Personal Selling. (3-0) 3 Credit Hours.

Prerequisite: MKT 3013 with a grade of "C-" or better. Focuses on professional salesmanship. Fundamentals of persuasive interpersonal communication and buyer motivation are stressed as the foundation to effective selling. (Formerly MKT 3163. Credit cannot be earned for both MKT 3063 and MKT 3163.) Generally offered: Fall, Spring, Summer.

MKT 3083. Marketing Research. (3-0) 3 Credit Hours.

Prerequisites: MKT 3013 with a grade of "C-" or better, MS 1023 or the equivalent, and MS 3043 or the equivalent. Explores the techniques of marketing research as the means to discover opportunities for investing the firm’s resources in its product offerings, including research design, sampling, data collection and analysis, and presentation of findings for marketing action. Generally offered: Fall, Spring, Summer.

MKT 3113. Retailing. (3-0) 3 Credit Hours.

Prerequisite: MKT 3013 with a grade of "C-" or better. Examination of retailing as a specialized economic and social institution within the distribution process. Emphasis is on strategy and resource management for the retail firm; critical variables, forces, and processes are examined from a managerial perspective. Generally offered: Fall, Spring, Summer.

MKT 4033. Social Media Marketing. (3-0) 3 Credit Hours.

Prerequisite: MKT 3013 or consent of instructor, Chair and Dean. Advances in social media and the ease of e-commerce have enabled companies to gain instantaneous crucial customer insights. These insights are translated in to better products and services offered by organizations and governments. In this course, students will learn how to construct a set of objectives and a measurement system that will give them vital ROI information. With the crucial data, managers devise a stronger marketing strategy and a specific marketing campaigns (e.g., digital, social, and mobile) to strengthen relationships with customers at every opportunity.

MKT 4053. New Product Development. (3-0) 3 Credit Hours.

Prerequisite: MKT 3013 or consent of instructor, Chair and Dean. New products and services are critical to the success and growth of all organizations. This course covers the entire product development process, from identifying customer needs, to generating concepts, to prototyping and design, to product launch. Participants will also learn how to build business cases to gain venture capital and/or angel funding, as well as protect their inventions with patents and trademarks. Students in the New Product Development course will learn best practice examples from the industry using case studies, and will have an opportunity to apply their knowledge in a team project.

MKT 4063. Multicultural Marketing. (3-0) 3 Credit Hours.

Prerequisites: MGT 3003 and MKT 3013 with a grade of "C-" or better. Highlights marketing opportunities created by consumers whose marketplace choices and behaviors are shaped by their social identities as members of distinctive ethnic, age cohort, sexual orientation, and disability subcultures. Profiles the demographic, geographic, values, lifestyles, media usage, and unique market preferences of each group. Emphasizes best practices in multicultural marketing strategy, and delineates similarities to and differences from international marketing management.

MKT 4073. International Marketing. (3-0) 3 Credit Hours.

Prerequisites: MGT 3003 and MKT 3013 with a grade of "C-" or better. An overview of concepts, processes, and strategies necessary to offer goods and services successfully in the global marketplace. Focus is on analyzing and assessing political, economic, technological, cultural, and competitive climates in global markets; defining the nature of important needs within the consumer and/or business segments of the country; the selection of countries or regions for market expansion strategies; the selection of target customers; and the design of strategies to facilitate market entry and subsequent expansion. Generally offered: Fall, Spring, Summer.

MKT 4093. Consumer Behavior. (3-0) 3 Credit Hours.

Prerequisites: MGT 3003 and MKT 3013 with a grade of "C-" or better. Focus on the customer as a primary consideration in strategic marketing decisions. Analysis of personal and environmental variables in the customer’s world as the basis for market segmentation and subsequent formulation of the marketing mix. Generally offered: Fall, Spring.

MKT 4143. Sports Marketing. (3-0) 3 Credit Hours.

Prerequisites: MGT 3003 and MKT 3013 with a grade of "C-" or better. An overview of the marketing concepts, practices, and processes involved in offering and promoting goods and services in the sports industry. Emphasis on developing an understanding of unique aspects of the sports industry and on adapting general marketing principles to the domain of sports marketing. (Formerly MKT 4953 Special Studies in Marketing: Sports Marketing. Credit cannot be earned for both MKT 4143 and MKT 4953 on the same topic.) Generally offered: Spring.

MKT 4153. Ethics in Marketing. (3-0) 3 Credit Hours.

Prerequisites: MGT 3003 and MKT 3013 with a grade of "C-" or better. Addresses the moral principles behind the operation and regulation of marketing including; advertising, international marketing, internet and social advertising, marketing research, personal selling, pricing and distribution channels, and product management.

MKT 4233. Integrated Marketing Communications. (3-0) 3 Credit Hours.

Prerequisites: MGT 3003 and MKT 3013 with a grade of "C-" or better. Focuses on managing and integrating communication aspects of marketing, including advertising, sales promotion, personal selling, and public relations. Generally offered: Fall, Spring.

MKT 4353. Service Operations Management. (3-0) 3 Credit Hours.

Prerequisites: MGT 3003 and MKT 3013 with a grade of "C-" or better. In-depth examination of operations management practices in service-oriented environments. Subjects embrace materials from operations management, logistics, marketing, economics, and management in a broad spectrum of service organizations. The course looks at strategic concepts in modern service management and presents analytical tools for business decision making. Topics include, but are not limited to, service quality, process design, facility location analysis and site selection, waiting line models, inventory management in services, demand forecasting, workforce scheduling, learning curve models, overbooking, service supply chain, and integrated service operations management. (Same as MS 4353. Credit cannot be earned for both MKT 4353 and MS 4353. Marketing majors cannot take MS 4353 as an upper-division Marketing elective).

MKT 4763. Real Estate Marketing. (3-0) 3 Credit Hours.

Prerequisites: MGT 3003 and MKT 3013 with a grade of "C-" or better. Focuses on the processes involved in professionally marketing and selling real estate. Emphasis is on integrating the four elements of a marketing mix – promotion, place, product, and price – and showing how they are used within the real estate industry to create marketing strategies. (Same as RFD 4763. Credit cannot be earned for both MKT 4763 and RFD 4763. Marketing majors cannot take RFD 4763 as an upper-division Marketing elective).

MKT 4893. Marketing Capstone. (3-0) 3 Credit Hours.

Prerequisites: MGT 3003, MKT 3013 with a grade of "C-" or better, senior standing, and 12 additional semester credit hours in marketing. Students are also required to meet all University regulations related to good academic standing and maintain a minimum grade point average of 2.0 in UTSA College of Business courses. Approval is obtained through the academic advisor. The course focuses on integrating marketing functions, processes, and concepts into coherent and effective marketing decision making. (Formerly titled "Marketing Strategy.") Generally offered: Fall, Spring, Summer.

MKT 4913. Independent Study. (0-0) 3 Credit Hours.

Prerequisites: A 3.0 College of Business grade point average, MGT 3003, MKT 3013 with a grade of "C-" or better, 9 additional semester credit hours in marketing, senior standing, and permission in writing from the instructor, the Department Chair, and the Dean of the College of Business. See academic advisor for required forms. Independent reading, research, discussion, and/or writing under the direction of a faculty member. May be repeated for credit, but not more than 6 semester credit hours of independent study, regardless of discipline, will apply to a bachelor’s degree.

MKT 4933. Internship in Marketing. (0-0) 3 Credit Hours.

Prerequisites: MGT 3003, MKT 3013 with a grade of "C-" or better, a 2.5 UTSA grade point average, 9 additional semester credit hours in marketing, and permission in writing from the instructor, the Department Chair, and the Dean of the College of Business. See academic advisor for required forms and additional requirements. The opportunity to gain knowledge through the experiential activities of organizational life. Joint cooperation with business, government, and health science institutions in structuring and monitoring work experience aimed at supplementing the learning process. Opportunities are developed in consultation with the faculty advisor and Department Chair and require approval of both. Internship may be repeated once (for a total of 6 semester credit hours) provided the internships are with different organizations, but only 3 hours may count toward the 21 hours of marketing required for the major. Generally offered: Spring, Summer.

MKT 4951. Special Studies in Marketing. (1-0) 1 Credit Hour.

Prerequisites: MGT 3003 and MKT 3013 with a grade of "C-" or better. An organized course offering the opportunity for specialized study not normally available as part of the regular course offerings. Could include topics such as marketing channels of distribution, sales management, industrial marketing, current developments in marketing theory, and analysis of ethical, social, and public policy aspects of marketing. May be repeated for credit when topics vary, but not more than 6 semester credit hours will apply to a bachelor’s degree.

MKT 4953. Special Studies in Marketing. (3-0) 3 Credit Hours.

Prerequisites: MGT 3003 and MKT 3013 with a grade of "C-" or better. An organized course offering the opportunity for specialized study not normally available as part of the regular course offerings. Could include topics such as marketing channels of distribution, sales management, industrial marketing, current developments in marketing theory, and analysis of ethical, social, and public policy aspects of marketing. May be repeated for credit when topics vary, but not more than 6 semester credit hours will apply to a bachelor’s degree. Generally offered: Spring, Summer.

MKT 4993. Honors Thesis. (0-0) 3 Credit Hours.

Prerequisite: MGT 3003. Enrollment limited to students applying for Honors in Marketing. Supervised research and preparation of an honors thesis. May be repeated once for credit with advisor’s approval.

Sport, Event, and Tourism Management (SET) Courses

SET 2123. Survey of Tourism. (3-0) 3 Credit Hours.

Historical development and organizational structure of the tourism industry. Emphasis is placed on the inter-relationship between tourist, resident, business, and government. (Formerly MKT 2123 and MKT 3123. Credit cannot be earned for more than one of the following: SET 2123, MKT 2123, or MKT 3123.) Generally offered: Fall, Spring.

SET 3043. Attractions Management. (3-0) 3 Credit Hours.

Prerequisite: SET 2123. Explores all aspects of managing visitor attractions such as amusement parks, theme parks, museums, national parks, and heritage sites.

SET 3233. Sport Management. (3-0) 3 Credit Hours.

Focuses on allocating resources and managing sport and recreation operations. Students will receive an in-depth look at the human resources function as it pertains to sport organizations, including recruitment, selection, compensation, hiring/firing, employee training and motivation, compliance with state and federal regulations, risk management, and community relations. Generally offered: Fall.

SET 3283. Sport and Event Media Relations. (3-0) 3 Credit Hours.

Examines the media relations function in sport organizations with a special emphasis on the relationships between journalists and sport organizations, and the role of information specialists. Media relations responsibilities include organizing and managing game/event coverage, promoting events, and developing publicity campaigns.

SET 3313. Sport Tourism and Events. (3-0) 3 Credit Hours.

Prerequisite: SET 2123. Comprehensive study of the sport travel and tourism industry. The industry includes both participatory sport tourism (e.g., skiing, golf, and adventure trips) and event-based sport tourism (e.g., the Olympics, professional and amateur sports, and World Cup soccer). Covers all aspects of sport tourism including economics, finance, and marketing.

SET 3333. Event Management. (3-0) 3 Credit Hours.

Prerequisite: SET 2123. This course presents the event planning process from the inception of an event idea through the development stage, planning, and implementation. The model presented in this class pertains to all types of events including meetings, festivals, fairs, expos, recreation and sport events, fundraisers, etc. with a particular focus on project planning, budgeting, and marketing the event. Generally offered: Spring.

SET 3413. Resort and Club Management. (3-0) 3 Credit Hours.

Prerequisite: SET 2123. The management, marketing, and operations of resort and private club properties including hotel resorts, timeshares, casinos, private country clubs, golf and tennis clubs, fitness clubs, and entertainment facilities. Students will get an overview of all aspects of the business and are provided the opportunity to gain an understanding of the differences between profit and nonprofit organizations.

SET 3433. Meetings and Conventions. (3-0) 3 Credit Hours.

Prerequisite: SET 2123. An overview of the meetings and conventions industry. The course introduces students to the basics of association and corporate meetings, including program planning, budgeting, marketing, public relations, food and beverage and hospitality planning, audio visual and transportation coordination, exhibit sales and management, contract and lease negotiations, and human resources.

SET 3543. Sports Economics. (3-0) 3 Credit Hours.

Prerequisite: ECO 2023. This course provides an application of economic theories and principles to the area of sport management. The focus of the course is on the business of professional sports, including competitive balance, player salaries, and the financing of sport facilities. In addition, the course will cover economic issues related to collegiate athletics. (Formerly titled “Economics of Tourism and Leisure.”).

SET 4233. Sport Facility and Event Management. (3-0) 3 Credit Hours.

Prerequisite: SET 3233. Overview of managing a facility used for sports, conventions, and entertainment events. Topics may include conducting feasibility studies, market research, facility design and layout, event bidding, quality assurance, risk management, and event staffing. (Same as FM 4233. Credit cannot be earned for both SET 4233 and FM 4233.) Generally offered: Spring.

SET 4543. Destination Marketing. (3-0) 3 Credit Hours.

Prerequisites: MKT 3013 and SET 2123. Emphasizes a strategic approach to marketing for tourism destinations: communities, regions, attractions, and resorts. Focus is on the optimal planning, development, and positioning in the context of the overall marketing plan. Includes consideration of environmental and resource requirements, as well as tourism’s social and cultural ramifications. (Formerly MKT 4543. Credit cannot be earned for both SET 4543 and MKT 4543. Marketing majors cannot take SET 4543 as an upper-division Marketing elective.) Generally offered: Fall, Spring.

SET 4811. Special Topics in Sport, Event and Tourism Management. (1-0) 1 Credit Hour.

Analysis and discussion of events, issues, and trends affecting management and marketing in the sport, event or tourism industries. May be repeated for credit when topics vary.

SET 4812. Special Topics in Sport, Event and Tourism Management. (2-0) 2 Credit Hours.

Analysis and discussion of events, issues, and trends affecting management and marketing in the sport, event or tourism industries. May be repeated for credit when topics vary.

SET 4813. Special Topics in Sport, Event and Tourism Management. (3-0) 3 Credit Hours.

Analysis and discussion of events, issues, and trends affecting management and marketing in the sport, event or tourism industries. May be repeated for credit when topics vary. Generally offered: Fall.

SET 4921. Independent Study in Sport, Event and Tourism Management. (0-0) 1 Credit Hour.

Prerequisites: Student must have a 3.0 College of Business grade point average and permission in writing from the Tourism instructor, the Department Chair, and the Dean of the College of Business. See the College of Business Undergraduate Advising Center for required forms. The course may require independent research, reading, planning, discussion, and/or writing under the direction of a sponsoring faculty instructor. May be repeated for credit, but not more than 6 semester credit hours of independent study, regardless of discipline, will apply to a Bachelor of Business Administration degree.

SET 4922. Independent Study in Sport, Event and Tourism Management. (0-0) 2 Credit Hours.

Prerequisites: Student must have a 3.0 College of Business grade point average and permission in writing from the Tourism instructor, the Department Chair, and the Dean of the College of Business. See the College of Business Undergraduate Advising Center for required forms. The course may require independent research, reading, planning, discussion, and/or writing under the direction of a sponsoring faculty instructor. May be repeated for credit, but not more than 6 semester credit hours of independent study, regardless of discipline, will apply to a Bachelor of Business Administration degree.

SET 4923. Independent Study in Sport, Event and Tourism Management. (0-0) 3 Credit Hours.

Prerequisites: Student must have a 3.0 College of Business grade point average and permission in writing from the Tourism instructor, the Department Chair, and the Dean of the College of Business. See the College of Business Undergraduate Advising Center for required forms. The course may require independent research, reading, planning, discussion, and/or writing under the direction of a sponsoring faculty instructor. May be repeated for credit, but not more than 6 semester credit hours of independent study, regardless of discipline, will apply to a Bachelor of Business Administration degree.

SET 4941. Internship in Sport, Event and Tourism Management. (0-0) 1 Credit Hour.

Prerequisites: MGT 3003, student must currently have a 2.5 UTSA grade point average, and permission in writing from the sponsoring Tourism instructor, the Department Chair, and the Dean of the College of Business. See the College of Business Undergraduate Advising Center for additional requirements and required forms. The course is designed for students seeking supervised full- or part-time work experience in the sport, event or tourism industries. May be repeated for credit, but not more than 6 semester credit hours of Internship in Tourism will apply to a Bachelor in Business Administration degree.

SET 4942. Internship in Sport, Event and Tourism Management. (0-0) 2 Credit Hours.

Prerequisites: MGT 3003, student must currently have a 2.5 UTSA grade point average, and permission in writing from the sponsoring Tourism instructor, the Department Chair, and the Dean of the College of Business. See the College of Business Undergraduate Advising Center for additional requirements and required forms. The course is designed for students seeking supervised full- or part-time work experience in the sport, event or tourism industries. May be repeated for credit, but not more than 6 semester credit hours of Internship in Tourism will apply to a Bachelor in Business Administration degree.

SET 4943. Internship in Sport, Event and Tourism Management. (0-0) 3 Credit Hours.

Prerequisites: MGT 3003, student must currently have a 2.5 UTSA grade point average, and permission in writing from the sponsoring Tourism instructor, the Department Chair, and the Dean of the College of Business. See the College of Business Undergraduate Advising Center for additional requirements and required forms. The course is designed for students seeking supervised full- or part-time work experience in the sport, event or tourism industries. May be repeated for credit, but not more than 6 semester credit hours of Internship in Tourism will apply to a Bachelor in Business Administration degree. Generally offered: Fall, Spring, Summer.