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MKTĀ 4063. Multicultural Marketing. (3-0) 3 Credit Hours.

Prerequisites: MGT 3003 and MKT 3013 with a grade of "C-" or better. Highlights marketing opportunities created by consumers whose marketplace choices and behaviors are shaped by their social identities as members of distinctive ethnic, age cohort, sexual orientation, and disability subcultures. Profiles the demographic, geographic, values, lifestyles, media usage, and unique market preferences of each group. Emphasizes best practices in multicultural marketing strategy, and delineates similarities to and differences from international marketing management.